visual design, strategy, & experiments
bayview cover.png

Bayview Tobacco Cessation

brand, infographic, logo, social design, strategy
Using behavioural science to quit tobacco

Using behavioural science to quit tobacco

Johns Hopkins' Bayview campus has a higher incidence of smoking among its patients and staff than Maryland or United States. They have pursued several strategies to make Bayview a smoke-free campus, and turned to the Center for Social Design at MICA to develop creative ideas for smoking cessation using behavioral psychology. As part of this semester-long social design project, I worked with a small team of students to research and design solutions that will encourage smoking cessation at Bayview.

likely to quit.JPG
average smoker.JPG
what do they smoke.JPG
why quit.JPG
why do they fail.JPG
challenges.JPG
key goals.JPG
comparison logos.JPG
 We presented user research through infographics, and developed a holistic strategy to reposition "quitter" as a positive identity on the hospital campus. We proposed the creation of specially privileged "quit zones," in opposition to smoking zones, buttons to wear that mark someone as part of the quitter program to others, rewards that advance with number of days and tries to quit, and overall celebration and social connection of people who are working on quitting smoking. Our proposals are moving forward in testing at Johns Hopkins Bayview.

We presented user research through infographics, and developed a holistic strategy to reposition "quitter" as a positive identity on the hospital campus. We proposed the creation of specially privileged "quit zones," in opposition to smoking zones, buttons to wear that mark someone as part of the quitter program to others, rewards that advance with number of days and tries to quit, and overall celebration and social connection of people who are working on quitting smoking. Our proposals are moving forward in testing at Johns Hopkins Bayview.

quit buttons.JPG
quitting room.JPG
quitter bench.JPG
quit zone.JPG
quit shirts.JPG
ground graphics.JPG
quit center counseling.JPG
quit shirts 2.JPG
photo wall.JPG