visual design, strategy, & experiments

Gather Baltimore

Gather Baltimore Identity 

During a classwork branding assignment, I designed a logo and identity system for Gather Baltimore, a food-scarcity nonprofit that I had been volunteering with. I felt that the way that Gather lives up to its ambitious name, gathering food and gathering people around a common goal to eat healthy, deserved a logo and visual identity that does the same: gathering rescued food into a vibrant mosaic that is much greater than the sum of its parts.

 

Baltimore, 2014

MFA Schoolwork, proposed to Gather Baltimore

Gather Baltimore is an organization that rescues good produce that would otherwise be discarded and redistributes it in areas of the city with low access to fresh food. Gather solves a global problem on a human scale and is actively building a healthy and environmentally sound future for the people of Baltimore. On the strength of this vision alone, Gather has built a great network of volunteers, supporters, and beneficiaries.

The way that Gather lives up to its ambitious name, gathering food and gathering people around a common goal to eat healthy, deserves a logo and visual identity that does the same: gathering rescued food into a vibrant mosaic that is much greater than the sum of its parts.  

I created a visual identity that communicates the energy, innovation, and vibrancy that makes Gather so successful. The colorful visuals are created by using halved fruits and vegetables as stamps to create organic, beautiful patterns. This way, Gather’s brand can be applied by anyone from students to volunteers, and is clearly recognizable across a wide range of applications.

Ultimately Gather Baltimore decided not to implement the brand and to focus their institutional time on expanding their volunteer work.