visual design, strategy, & experiments
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NYU Abu Dhabi Falcon Mascot

Rallying a student body through a symbol

Rallying a student body through a symbol

New York University Abu Dhabi’s official mascot icon, the “desert falcon,” needed an image that would be a rallying point for the school’s athletics and other activities. The image is versatile and powerful in its simplicity, able to be applied in a wide range of branded colors on merchandise. It will be used for a long time in official NYUAD capacities and is already becoming an icon of the boldness and spirit of our university.

Read the original proposal @

Read the original proposal @

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